OUR WORK
Lumify
A Dream Getaway
Lumify Summer Sweeps was a promotion that gave customers a chance to receive a $4 Venmo reward with the purchase of redness reliever drops. It also included an entry to win $10,000 for their dream getaway, turning eye care into an exciting opportunity to win big!
Summer Sweeps
Lumify rolled out this campaign across multiple social media platforms—Pinterest, Snapchat, TikTok, and the Meta apps—on July 1, 2024. During the dream getaway promotion, Lumify aimed to enhance brand visibility throughout the peak summer travel months, drive product purchases and trials through sweepstakes entries, and strengthen brand loyalty while capturing valuable consumer data.
