IC Group
About Us
We are Marketing-Technology and Solutions Experts Powering Consumer Connections with Brands.
Amplifying moments since 1989
We have 30+ years of experience delivering impactful digital promotions, loyalty, rebate, incentive, social media and messaging solutions to engage consumers on behalf of brands. We are experts and Brand Guardians in marketing technology, incentive solutions, data protection, risk management, mobile messaging, and marketing insurance solutions, at a local level or on a global scale.
We connect brands with consumers in the moment, in real time, incenting them to act now.
Humans are more connected than ever.
To each other, to technology, and to brands. At IC Group, we make those connections stronger through simple, impactful promotions.
From sweepstakes and prize pools to loyalty programs and live events, we create experiences that leave customers feeling good about your brand while delivering valuable data for you. It’s all designed to be easy, like flipping a switch.
For over 30 years, we’ve helped Fortune 500 clients around the world stay ahead of the curve, building lasting relationships through our innovative and adaptable solutions.
Insured Creativity Inc. (ICI) was founded in Winnipeg, Canada in 1989. An entrepreneurial company at its roots, we embrace the culture of innovation, integrity and an unparalleled service commitment to our customers. These principles have been the building blocks of our business in the specialty insurance space spanning several decades.
As a Lloyd’s Coverholder and MGA with global underwriting authority, we have earned the reputation of trusted partner and advisor for some of the most unique risks in the Sports, Entertainment and Promotions world.
With extensive experience in consumer marketing and technology, we believe in the future of digital to deliver data driven decision making, product offerings and growth – not just operational efficiency. We are committed to providing the best possible experience to our partners and customers alike.
Leadership Team
Duncan McCready
President & CEO
Marc Caron
CIO / COO
John Penhale
CFO
David Sasaki
President of Insured Creativity
Kemal Leslie
President of Fannex
Chris McGarrigle
SVP/CTO IC Mobile
Jill Goldworn
SVP Sales
Sunil Bridgelall
SVP of Product Innovation
Jay Miles
SVP Marketing
Dylan MacTavish
Director of Underwriting of Insured Creativity
Scott Martyniuk
Director of Talent Management
Matan Gamiel
Director of Finance
